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seo

Writing for SEO: Best Practices for Content Optimization

With the changing world of digital marketing, writing for SEO is a must for any person aspiring to improve their online presence. SEO is the abbreviation for Search Engine Optimization, which means writing content that not only talks to the user but in a manner easy to understand and rank for the search engines also. […]

seo vs ppc

SEO vs PPC: Which Strategy Should You Focus On

There exist two main strategies that come to the fore in this ever-changing broad landscape of digital marketing: Search Engine Optimization, or simply SEO, and Pay-Per-Click, known for short as PPC advertising. both function differently and aim to fulfill different purposes. For businesses that want to make the most of their online presence and realize […]

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