One of the most powerful tools out there is Google My Business for local businesses trying to figure out how to pop up from the results page of search. This free service lets a business manage their online presence throughout Google including search and maps. Here is how to use Google My Business effectively for […]
Authenticity and trust are the blood and life of the present digital world in which brands can only survive. No other asset is closer to filling up this hole than user-generated content (UGC) does for social media marketing campaigns. This organic type of content, which has not been prepared by the brand but through a […]
There could never be any better time than this to understand your audience in the wake of an ever-changing world of digital marketing. Businesses can no longer rely on the same old market research, what with the rise of social media and online activity. Enter social listening tools, a game-changing strategy that lets marketers monitor […]