The experience of having a Google SEO penalty can be very daunting to any website owner or digital marketer. Such penalties lead to severe drops in organic traffic that can severely affect the presence of your site and even the business as a whole. It is therefore important for one to understand the cause of […]
In this digital world, it is almost a must for every business to maintain an online store. However, merely launching the e-commerce site is not all that guarantees success. Given that there are millions of online stores, one really needs effective e-commerce SEO to drive traffic in the proper direction, increase visibility, and eventually boost […]
In today’s world, mobile devices are the most popular ways to connect to the internet. With more than half of all web traffic now coming from mobile devices, it is no longer a choice but a necessity to optimize your website for mobile. Mobile SEO is the process of improving your site’s viewability and user […]
Any good SEO strategy concerns link building. While securing relevance in the eyes of search engines, a good link-building strategy for SEO will attract organic traffic to your site. However, quality backlink building is tricky and requires a structured approach. We will be discussing in this tutorial some of the important steps and techniques to […]
There exist two main strategies that come to the fore in this ever-changing broad landscape of digital marketing: Search Engine Optimization, or simply SEO, and Pay-Per-Click, known for short as PPC advertising. both function differently and aim to fulfill different purposes. For businesses that want to make the most of their online presence and realize […]
In the sea of SEO, the knowledge on the role of long-tail keywords for SEO can really elevate your game when it comes to how much it’s visible and gets organic traffic. When most marketers and their agencies use high-volume, general keywords, experience has proven that long-tail keywords are a far better way to close […]
It is pretty obvious that businesses that want to reach audiences from a certain geography are highly unlikely to be successful without a solid local SEO strategy. Also, services businesses that are local may have a brick-and-mortar location, or might work strictly within a certain geographic area- but online optimization for local search can dramatically […]
Off-page techniques are of most importance in achieving the ranking success. While on-page SEO involves optimizing the content and structure of your website, off-page SEO is more about what takes place outside your website to boost your website’s authority, trustworthiness, and search engine ranking in general. Properly done off-page SEO techniques are quite an important […]
Search Engine Optimization can truly make or break your website’s online presence. It refers to the optimization of individual web pages to rank higher on search engines and increase natural traffic. Unlike off-page SEO, where everything revolves around external factors such as the number of backlinks, on-page SEO is something that you completely have under […]
The present day super competitive online world makes SEO important to digital marketers in digital marketing. That being said, considering that online search engines happen to remain the biggest source of traffic to any websites, having an optimally usable digital presence is absolutely necessary to stay ahead of the game. This master guide will cover […]