Today, Instagram Stories are a great place for brands to reach out to their audience in a personal and engaging way. With over 500 million users using stories every day, the scope for reach and interaction is tremendous. Here’s a step-by-step guide on how to create engaging content that connects with your audience if you’re […]
Authenticity and trust are the blood and life of the present digital world in which brands can only survive. No other asset is closer to filling up this hole than user-generated content (UGC) does for social media marketing campaigns. This organic type of content, which has not been prepared by the brand but through a […]
One way to achieve the enhancement of the position of businesses and attract new audiences in the constantly changing digital marketing landscape is through social proof in digital marketing. In essence, social proof in digital marketing refers to the reliance of every individual to seek guidance on how to behave or make decisions based on […]